Jafar Group

From the heart of Jerusalem

From the aromatic allies of the old city in Jerusalem we started with our unique brand: Jafar Sweets, specializing in oriental sweets, and known for our best Kunafeh. Today Jafar Company is a large family owned company that was established in 1994. Consequently, we emerged to an importing, distributing and merchandising company in East Jerusalem and the Palestinian Markets. We have become one of the leading distributors in the fast moving consumer goods (FMCG) including a variety of exclusive brands including food and non-food products. With more than 12 different international, exclusively, imported, distributed, and sub-distributed brands.

Knowing the challenges faced by the Palestinian market and being able to understand and seize the available opportunities, our ongoing success lies in our ability to adapt, and remain credible. With constant trust in our suppliers and from our customers we were given the opportunity to flourish and furthermore expand.

Our Team

In 1993 Jafar Co. began its journey with a clear vision and mission, one salesman and a warehouse of 150 Sqm space. However, in the past 20 years we have grown. Now we operate with a staff of over 100 employees including 30 salesmen, four remote warehouses and a total space of 7,000 Sqm. Our employees are the essence of our company as they are the biggest part of our current success. Knowledge of the market we work in and the method of dealing with clients are fundamental among Jafar employees. Supervisors are there to guide employees through their training process and throughout their careers. All aspiring to satisfy our clients, and bring products with quality served with passion.

Mission & Vision

Our Mission is to ameliorate and facilitate the lives of our consumers by providing the highest branded products with superior service, which will reflect on our leadership in sales and values.

Our Vision is to expand with no limit is our motto: we aspire to become the number one distributor and import the most exclusive international brands in Palestine and East Jerusalem. Offer Palestinians with unique products that were not available previously. We believe that the Palestinian customer deserves the best and we aim to deliver.



1 From the experience we have gained throughout the years – we have found certain distribution methods to be more effective than others. Hence we started following two main sales systems van-sale operation and pre-order operation. Our distribution teams use numerous delivery trucks to handle the distribution of the products. The prepared routes cover most of the West Bank and East Jerusalem reaching out for as much clients as possible and offer our products for those who
demand them.


Our sales operation distributes directly to more than 1,400 point of sales
(wholesalers, retailers, hypermarkets, pharmacies and others) providing the most high quality service alongside our products. Our distribution efficiency and experience enables us to grow vastly and provide fast and credible feedback, which helps management take quick and suitable decisions.


Our marketing team provides the company with strategic competitive vision and identifying new opportunities and communicates with our current costumers ensuring transparency and credibility. It ensures best practices are identified and implemented. Our competitive edge stems in our ability to develop successful strategies and effective communication to the targeted markets. Promotions are continuously available in our several lines of products assuring customer and consumer satisfaction.